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Dion Lee, an Australian designer brand that once shone on the fashion stage, has carried a unique fashion concept and design style since its establishment. In 2009, at his debut at Australian Fashion Week, Dion Lee made a stunning appearance with his avant-garde and creative designs, quickly attracting a lot of fashion attention.
Afterwards, a group of celebrities such as Taylor Swift and Meghan Markle became loyal fans, bringing high exposure to the brand. However, the ups and downs of the fashion industry are always elusive, and despite the star studded aura, Dion Lee has never been able to escape the predicament of sustained losses. According to relevant data, the brand has accumulated a total loss of up to 35 million US dollars since its establishment, and ultimately fell into bankruptcy in 2024.